000			01690nam a22002537a 4500
003			APU
005			20221116002139.0
008			201215s2018 caua 00 0 eng d
020			_a9780692142608 (paperback)
020			_a0692142606 (paperback)
040			_aAPU _beng _cAPU _dSF
050			_aHD30.2 _b.K38 2018
100	1		_aKatsov, Ilya _946707
245	1	0	_aIntroduction to algorithmic marketing : _bartificial intelligence for marketing operations _cIlya Katsov.
264			_a[Sunnyvale, California] : _bIlya Katsov, _cc2018.
300			_axii, 508 pages : _billustrations (some color) ; _c24 cm.
500			_aCover title
504			_a Includes bibliographical references (pages 481-492) and index.
520			_a "This book is for everyone who wants to learn how to build advanced marketing software systems. It will be useful for a variety of marketing and software practitioners, but it was written with two target audiences in mind. The first target audience is implementers of marketing software, project managers, and software engineers who want to learn about the features and techniques that can be used in marketing software products and also learn about the economic foundations for these techniques. The other target audience is marketing strategists and technology leaders who are looking for guidance on how marketing organizatoins and marketing services can benefit from machine learning and Big Data and how modern enterprises can leverage advanced decision automation methods." -- page 15
650		0	_aMarketing _xData processing. _946708
650		0	_aArtificial intelligence. _946709
650		7	_aMarketing _xData processing. _946708
942			_2lcc _cBook
999			_c383344 _d383344