| 000 | 01304nam a2200229 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230626113210.0 | ||
| 008 | 190125b2017 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-32-09 | ||
| 100 | 0 |
_aMUHAMMAD HARRIS (TP053745) _941493 |
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| 245 | 1 | 4 |
_aTHE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER PURCHASE INTENTION OF RESTAURANT PRODUCTS : _cMUHAMMAD HARRIS. _bA QUANTITATIVE STUDY AMONG MILLENNIAL IN ISLAMABAD, PAKISTAN / |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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| 300 |
_a96 pages : _billustrations. ; _c30 cm. |
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| 502 | _aA thesis submitted in fulfillment of the requirements for the award of the degree of Master of Business Administration (UCMF1808BMBA). | ||
| 520 | _aImplications of this study suggests that vouchers and coupons, price discounts and free samples need to be considered by marketers in order to have a positive impact on consumer purchase intention. | ||
| 650 | 0 |
_aConsumer behavior _xGeneration Y _zPakistan. _941494 |
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| 650 | 0 |
_aSales promotion. _946723 |
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| 650 | 0 |
_aCoupons (Retail trade). _941495 |
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| 700 | 0 |
_aMs. Sueraya bnti Mohamad Alwie _eSupervisor. _948430 |
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| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
| 942 |
_2lcc _cMasters Theses |
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| 999 |
_c383349 _d383349 |
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