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| 003 | APU | ||
| 005 | 20230626112900.0 | ||
| 008 | 190130b2017 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPM-32-10 | ||
| 100 | 0 |
_aMUHAMMAD MOMIN KHAN (TP053823) _941653 |
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| 245 | 1 | 0 |
_aEFFECTS OF SOCIAL MEDIA MARKETING ACTIVITIES ON TOURISM MARKETING AMONG TOURISTS IN KHYBER PAKHTUNKHWA, PAKISTAN / _cMUHAMMAD MOMIN KHAN. |
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_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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| 300 |
_a79 pages : _billustrations ; _c30 cm. |
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| 502 | _aA dissertation submitted in partial fulfillment of the requirements of Staffordshire University for the degree of M.Sc. in Global Marketing Management (UCMF1708GMM). | ||
| 520 | _aTourism is on the most important resources of an economy of a country and it is directly related to social media marketing. Social media marketing is nowadays the most powerful tool in many aspects of everyday life and has a key role in tourism marketing. The aim of the research is to assess the impact of social media and some of its factors including interaction, awareness and promotion that they have on tourism marketing. Quantitative research was implemented in the research and data was gathered using a questionnaire. The analyzes were carried out using primary data collection. Therefore, descriptive analysis and inferential analysis were used to research the relationship between tourism marketing and three independent variables and a mediator variable. A primary data of 196 respondents was taken and analysis were conducted which showed a positive relationship between all the variables. The research was done for all the variables and their relationship and then proved the strong relationship through the analysis conducted on SPSS. Therefore, it was concluded that all independent variables namely interaction, awareness and promotion and mediator variable which is social media marketing influences significantly the dependent variable that is tourism marketing among tourists in KPK, Pakistan. | ||
| 650 | 0 |
_aTourism _xMarketing _941654 _zKhyber Pakhtunkhwa (Pakistan). |
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| 650 | 0 |
_aInternet marketing _zKhyber Pakhtunkhwa (Pakistan). _941657 |
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| 700 | 0 |
_aDr. Dhajionu Uchechi Cynthia _eSupervisor. _948300 |
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| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
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_2lcc _cMasters Theses |
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_c383350 _d383350 |
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