000			02127nam a2200229 4500
003			APU
005			20230626112607.0
008			200220b2019 ||||| |||| 00| 0 eng d
050			_aPM-32-19
100	0		_aRHANDA RIDHO HAFIZH THAHA (TP053940) _945377
245	1	0	_aFACTORS INFLUENCING ONLINE PURCHASE INTENTION TOWARDS LOCAL FASHION BRANDS IN JAKARTA, INDONESIA / _cRHANDA RIDHO HAFIZH THAHA.
260			_aKuala Lumpur : _bAsia Pacific University, _c2019.
300			_a73 pages : _billustrations ; _c30 cm.
502			_aA thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA)
520			_aThe main objective of this study is to examine whether factors that consisted of convenience, social influence, perceived quality, and price comparison have impact towards consumers online purchase intention mediated by the consumers attitude on local fashion brands in Jakarta, Indonesia. Questionnaires were used as the data collecting method. The sample size compromised of 150 Jakarta communities participated in this study. In order to analyze the responses gathered through the questionnaire, the statistical tool named SPSS was used. For purposes of data analysis and hypotheses testing several statistical methods such as descriptive analysis, descriptive statistics, correlation analysis, and multiple regression analysis were utilized to understand the dimensionality of the variables. The determined findings declare that online purchase intention is positively and significantly impacted by convenience, perceived quality, and price comparison where attitude success to become mediator variables.
650		0	_aConsumers _xAttitudes _945374 _zIndonesia.
650		0	_aConsumers' preferences _945375 _zIndonesia.
650		0	_aBrand name products _945379 _zIndonesia.
700	0		_aMs. Thenmozly Pandurengan _eSupervisor. _947297
856	4	0	_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text.
942			_2lcc _cMasters Theses
999			_c383365 _d383365