| 000 | 02180nam a2200241 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20230626112432.0 | ||
| 008 | 200220b2019 ||||| |||| 00| 0 eng d | ||
| 050 | _aPM-32-20 | ||
| 100 | 0 |
_aRIZKY AJARA (TP052822) _945377 |
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| 245 | 1 | 0 |
_aFACTORS AFFECTING THE PURCHASE INTENTION OF VIRTUAL GOODS IN ONLINE GAMES AMONGST GENERATION Y IN JAKARTA / _cRIZKY AJARA. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2019. |
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| 300 |
_aviii, 52 pages : _billustrations ; _c30 cm. |
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| 502 | _aA thesis submitted in fulfillment of the requirement for the award of the degree of Masters in Business Administration specializing in Euro Asia Business (UCMF1808EAMBA). | ||
| 520 | _aThe main objective of this study is to examine whether factors that consisted of convenience, social influence, perceived quality, and price comparison have impact towards consumers online purchase intention mediated by the consumers attitude on local fashion brands in Jakarta, Indonesia. Questionnaires were used as the data collecting method. The sample size compromised of 150 Jakarta communities participated in this study. In order to analyze the responses gathered through the questionnaire, the statistical tool named SPSS was used. For purposes of data analysis and hypotheses testing several statistical methods such as descriptive analysis, descriptive statistics, correlation analysis, and multiple regression analysis were utilized to understand the dimensionality of the variables. The determined findings declare that online purchase intention is positively and significantly impacted by convenience, perceived quality, and price comparison where attitude success to become mediator variables. | ||
| 650 | 0 |
_aConsumers _xGeneration Y _945374 _zIndonesia. |
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| 650 | 0 |
_aInternet games industry _zIndonesia. _946770 |
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| 650 | 0 |
_aConsumers' preferences _945375 _zIndonesia. |
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| 650 | 0 |
_aBrand name products _945379 _zIndonesia. |
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| 700 |
_aDr. Dhajionu Uchechi Cynthia _eSupervisor. _948300 |
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| 856 | 4 | 0 |
_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text. |
| 942 |
_2lcc _cMasters Theses |
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| 999 |
_c383366 _d383366 |
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