000 | 02053nam a22002537a 4500 | ||
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003 | APU | ||
005 | 20221116005613.0 | ||
008 | 201216s2019 nyu 000 0 eng d | ||
020 | _a9781119683537 | ||
020 | _a9781119561224 | ||
040 |
_aDLC _beng _cAPU _dSF |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHD30.4 _b.B68 2019 |
100 | 1 |
_aBougie, Roger . _94555 |
|
245 | 1 | 0 |
_aResearch methods for business : _ba skill-building approach / _cRoger Bougie and Uma Sekaran. |
250 |
_a8th edition. _bAsia edition. |
||
264 |
_aChichester, West Sussex, United Kingdom; Hoboken, NJ, : _bJohn Wiley & Sons, _cc[2019]. |
||
300 |
_axxiii, 432 pages : _billustration ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
520 | _aResearch Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace. | ||
650 | 0 |
_aBusiness _xResearch _xMethodology. _94540 |
|
700 | 1 |
_aSekaran, Uma _98729 |
|
942 |
_2lcc _cBook |
||
999 |
_c383379 _d383379 |