000 02053nam a22002537a 4500
003 APU
005 20221116005613.0
008 201216s2019 nyu 000 0 eng d
020 _a9781119683537
020 _a9781119561224
040 _aDLC
_beng
_cAPU
_dSF
042 _apcc
050 0 0 _aHD30.4
_b.B68 2019
100 1 _aBougie, Roger .
_94555
245 1 0 _aResearch methods for business :
_ba skill-building approach /
_cRoger Bougie and Uma Sekaran.
250 _a8th edition.
_bAsia edition.
264 _aChichester, West Sussex, United Kingdom; Hoboken, NJ, :
_bJohn Wiley & Sons,
_cc[2019].
300 _axxiii, 432 pages :
_billustration ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _aResearch Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.
650 0 _aBusiness
_xResearch
_xMethodology.
_94540
700 1 _aSekaran, Uma
_98729
942 _2lcc
_cBook
999 _c383379
_d383379