000 01353nam a2200217 4500
999 _c383380
_d383380
003 APU
005 20201222013250.0
008 180918b2017 xxu||||| |||| 00| 0 eng d
050 _aPM-32-28
100 0 _aVIRGIE (TP049757)
_939775
245 1 4 _aTHE USE AND EFFECTIVENESS OF SOCIAL MEDIA TOWARDS WEDDING CULTURAL DIVERSITY KNOWLEDGE :
_bA STUDY OF THE WEDDING VENDORS IN BALI, INDONESIA.
_cVIRGIE.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2019.
300 _axxxv, 41 pages. :
_billustrations ;
_c30 cm.
502 _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the Master of International Business Communication (UCMF1808IBC).
520 _aEvent management and weddings in particular is a fast growing industry in Bali, Indonesia. The industry is recession-proof and people never had a lack of willingness to spend on their weddings. This study is conducted to analyse the use and effectiveness of social media platform towards wedding cultural diversity knowledge on wedding vendors in Bali.
650 0 _aWedding supplies and services industry
_zIndonesia.
_947103
650 0 _aWeddings
_xPlanning.
_947104
650 0 _aDestination weddings
_zIndonesia.
_947105
700 0 _aMs. Rahilah binti Ahmad
_eSupervisor.
_947106
942 _2lcc
_cMasters Theses