000			01652nam a2200241 4500
003			APU
005			20230626225347.0
008			190527b2018 xxu||||| |||| 00| 0 eng d
050			_aPM-32-32
100	0		_aPOOJA BEESOON (TP033590) _943163
245	1	0	_aDRIVERS OF SOCIAL MEDIA PROMOTIONS’ USAGE AMONG WOMEN ENTREPRENEURS IN THE MUSLIM FASHION INDUSTRY IN MALAYSIA / _cPOOJA BEESOON.
260			_aKuala Lumpur : _bAsia Pacific University, _c2019.
300			_a170 pages : _billustrations ; _c30 cm.
502			_aA thesis submitted in fulfilment of the requirements for the award of the degree of Master Of Philosophy in Management (UCMPHIL1707MGMT).
520			_aThis study aims to examine the drivers that influence social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia. From the paucity of research on this topic, the researcher intends to go in depth to find to respond to the existing gaps in the literature. The current study aims to develop and test a model that measures the drivers of social media promotions usage among women entrepreneurs in the Muslim fashion industry in Klang Valley, Malaysia.
650		0	_aBusinesswomen _xCase studies _943164 _zDeveloping countries.
650		0	_aSocial media _xMarketing _zMalaysia. _943166
650		0	_aClothing trade _943167 _x21st Century _zMalaysia.
650	1	0	_aIslamic clothing and dress. _947096
700	0		_aDr. Devinder Kaur _eSupervisor. _947798
856	4	0	_uhttps://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/ _yAvailable in APres _z- Requires login to view full text.
942			_2lcc _cMasters Theses
999			_c383386 _d383386