000			01629nam a22003017a 4500
003			APU
005			20221116121803.0
007			cr |||||||||||
008			200217s2020 enka ob 001 0 eng d
020			_a9781292318097
020			_a1292318090
020			_a129231804X
020			_a9781292318042
040			_aYDX _beng _cAPU _dSF
042			_aukblsr
050		4	_aHF5415.2 _b.B87 2020
100	1	0	_aBurns, Alvin C., _98765
245	1	0	_aMarketing research / _cAlvin C. Burns, Ann Veeck.
250			_aNinth edition, Global edition.
264			_aHarlow, England : _bPearson, _cc2020.
300			_a523 pages : _bIllustrations ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
505			_a1. Introduction to Marketing Research 2. The Marketing Research Industry 3. The Marketing Research Process and Defining the Problem and Research Objectives 4. Research Design 5. Secondary Data and Packaged Information 6. Qualitative Research Techniques 7. Evaluating Survey Data Collection Methods 8. Understanding Measurement, Developing Questions, and Designing the Questionnaire 9. Selecting the Sample 10. Determining the Size of Sample 11. Dealing with Field Work and Data Quality Issues 12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 13. Implementing Basic Differences Tests 14. Making Use of Associations Tests 15. Understanding Regression Analysis Basics 16. Communicating Insights
650		0	_aMarketing research. _946789
690	7		_aManagement and Business Studies _2blcoll _946818
700	1		_aVeeck, Ann, _946819
942			_2lcc _cBook
999			_c383387 _d383387