000 02399nam a2200241 4500
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050 _aPG-23-0173
100 0 _aSHANTHINI THEVI A/P ANBARASU (TP046555)
_946184
245 1 2 _aA STUDY ON THE FACTORS INFLUENCING INTERNATIONAL ENTREPRENEURIAL INTENTION AMONG GENERATION Z IN MALAYSIA /
_cSHANTHINI THEVI A/P ANBARASU.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2020.
300 _a93 pages :
_billustrations ;
_c30 cm.
502 _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1906IBM).
520 _aGlobalization in business has made international Entrepreneurship an important driver of economic growth, productivity and social development. Thus, the need for entrepreneurs in the country is in the rise. Generation Z comprises about 26% of the country’s population and are an important source in the contribution to economic development. Hence, this research aims to study on the factors influencing international entrepreneurial intention among Generation Z in Malaysia. In this study, a model based on Ajzen’s theory of planned behaviour was used empirically tested on a sample of 120 Generation Z respondents focussed in the Klang Valley area. In the model, entrepreneurial intention is taken as a function of Perceived Educational Support, Perceived Structural Support and Perceived Social Norms and Perceived Behavioural Control. Hypotheses are tested by means of multiple regression analysis. The result of the survey showed that Perceived Behavioural Control influences international entrepreneurial intention among Generation Z. The findings of this study have important implications for those who formulate, deliver and evaluate policies in Malaysia. Based on the findings policy makers may make changes to foster interest in international entrepreneurship among Malaysians.
650 0 _aInternational business enterprises
_xManagement.
_947060
650 0 _aEntrepreneurship.
_947061
650 0 _aGlobalization.
_947062
650 0 _aGeneration Z.
_947063
650 0 _aIntergenerational relations
_xEconomic aspects.
_947064
700 0 _aMs. Subasiny Krishnan
_eSupervisor.
_947625
942 _2lcc
_cUndergraduate Theses
999 _c383435
_d383435