| 000 | 01348nam a2200229 4500 | ||
|---|---|---|---|
| 999 |
_c383438 _d383438 |
||
| 003 | APU | ||
| 005 | 20201223042226.0 | ||
| 008 | 200818b2019 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-23-0176 | ||
| 100 | 0 |
_aJASTINA PUTERI SIMANDJOENTAK (TP045867) _946184 |
|
| 245 | 1 | 0 |
_aEFFECT OF CELEBRITY ENDORSEMENT IN THE PURCHASE INTENTION OF AUTOMOBILES AMONG GENERATION Y : _bAPPLICATION OF THE TEARS MODEL / _cJASTINA PUTERI SIMANDJOENTAK. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2020. |
||
| 300 |
_a96 pages : _billustrations ; _c30 cm. |
||
| 502 | _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Marketing Management (UC3F1906KMGT). | ||
| 520 | _aThis paper aims to identify the effect of celebrity endorsement towards the purchase intentions of generation Y in the South Kuala Lumpur are on the automobile industry; by using the TEARS model as the variables to find out if any linkages exist. | ||
| 650 | 0 |
_aCelebrities _xSocial aspects _zAsia. _947068 |
|
| 650 | 0 |
_aCelebrities _xEconomic aspects _zAsia. _947069 |
|
| 650 |
_aAdvertising _xAutomobiles. _947070 |
||
| 650 |
_aConsumer satisfaction _xYoung consumers _zMalaysia. _947071 |
||
| 700 | 0 |
_aMr. Jonathan Jeevan Strinivas _eSupervisor. _947146 |
|
| 942 |
_2lcc _cUndergraduate Theses |
||