000			01245nam a2200229 4500
999			_c383439 _d383439
003			APU
005			20201223041741.0
008			200818b2019 xxu||||| |||| 00| 0 eng d
050			_aPG-23-0177
100	0		_aTER KHAI YUN (TP042536) _946184
245	1	0	_aIMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / _cTER KHAI YUN.
260			_aKuala Lumpur : _bAsia Pacific University, _c2020.
300			_a110 pages : _billustrations ; _c30 cm.
502			_aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
520			_aThe purpose of this research is to examine the role of electronic word of mouth, online advertising and mass customisation to influence purchase decision in fashion industry among consumers in Klang Valley, Malaysia.
650		0	_aMarketing _xSocial aspects _zMalaysia. _947075
650		0	_aInternet marketing _zMalaysia. _947076
650		0	_aSocial media _xMarketing _zMalaysia. _947077
650		0	_aYoung consumers _zMalaysia. _947078
700	0		_aMs. Vaneetha Sagadevan _eSupervisor. _947145
942			_2lcc _cUndergraduate Theses