000 01196nam a2200229 4500
999 _c383440
_d383440
003 APU
005 20201223041354.0
008 200818b2019 xxu||||| |||| 00| 0 eng d
050 _aPG-23-0178
100 0 _aTEY KAH SHIN (TP042175)
_946184
245 1 0 _aEFFECT OF WEBSITE QUALITY OF ONLINE SHOPPING SITE LAZADA ON ONLINE PURCHASE AMONG ONLINE CONSUMERS IN KLANG VALLEY, MALAYSIA /
_cTEY KAH SHIN.
260 _aKuala Lumpur :
_bAsia Pacific University,
_c2020.
300 _a95 pages :
_billustrations ;
_c30 cm.
502 _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
520 _aThe research intends to investigate the effect of website quality of online shopping site Lazada, on online purchases among o=nline consumers in Klang Valley, Malaysia.
650 0 _aWeb sites
_xDesign
_zMalaysia.
_947080
650 0 _aWeb sites
_xMarketing
_zMalaysia.
_947081
650 0 _aTeleshopping
_zMalaysia.
_947082
650 0 _aCustomer satisfaction
_zMalaysia.
_947083
700 0 _aMs. Rahilah binti Ahmad
_eSupervisor.
_947144
942 _2lcc
_cUndergraduate Theses