| 000 | 01112nam a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c383442 _d383442 |
||
| 003 | APU | ||
| 005 | 20201223040832.0 | ||
| 008 | 200818b2019 xxu||||| |||| 00| 0 eng d | ||
| 050 | _aPG-23-0180 | ||
| 100 | 0 |
_aLEE PUI LING (TP042515) _946184 |
|
| 245 | 1 | 0 |
_aFACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / _cLEE PUI LING. |
| 260 |
_aKuala Lumpur : _bAsia Pacific University, _c2020. |
||
| 300 |
_a104 pages : _billustrations ; _c30 cm. |
||
| 502 | _aA project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). | ||
| 520 | _aThis study aims to examine the factors influencing social media marketing on purchasing behaviour among Gen Y in Malaysia, specifically Klang Valley. | ||
| 650 | 0 |
_aMarketing _xSocial aspects _zMalaysia. _947138 |
|
| 650 | 0 |
_a Internet marketing _zMalaysia. _947139 |
|
| 650 | 0 |
_aYoung consumers _zMalaysia. _947140 |
|
| 700 | 0 |
_aMs. Gogulamathe Shamugam _eSupervisor. _946913 |
|
| 942 |
_2lcc _cUndergraduate Theses |
||