000			02224nam a22003017a 4500
003			APU
005			20220811143613.0
008			210430t20202020nyua b 001 0 eng
010			_a 2019039996
020			_a9781250238016 (paperback)
020			_z9781250238009
040			_aDLC _beng _cAPU
042			_apcc
050	0	0	_aHF5825 _b.B55 2019
082	0	0	_a808.06/6659 _223
100	1		_aBly, Robert W., _98227
245	1	4	_aThe copywriter's handbook : _ba step-by-step guide to writing copy that sells / _cRobert W. Bly.
250			_a4th edition.
300			_a496 pages; _bIllustration: _c21cm.
500			_aIncludes index.
520			_a"Text1801237 This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy"--
650		0	_aAdvertising copy.
650		0	_aBusiness writing.
776	0	8	_iOnline version: _aBly, Robert W., _tThe copywriter's handbook _b4th edition. _dNew York : Henry Holt and Company, 2020. _z9781250238009 _w(DLC) 2019039997
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c383473 _d383473