000			02114nam a22003857a 4500
003			APU
005			20220811150250.0
008			210809s2020 njua 001 0 eng
010			_a2019045537
020			_a9781119551447
020			_a1119551447
020			_z9781119551423
020			_z9781119551416
035			_a(OCoLC)1126347686
040			_aDLC _beng _cAPU _dSF
042			_apcc
050	0	0	_aHD30.28 _b.B53 2020
082	0	0	_a658.4/034 _223
092			_a658.4034 _bB6421t 2020
100	1		_aBland, David J., _d1976- _947451
245	1	0	_aTesting business ideas : _bstrategyzer.com/test / _cwritten by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos
260			_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _cc[2020].
300			_axiii, 348 pages : _bcolor illustrations ; _c19 x 25 cm
490	1		_aStrategyzer series
500			_aIncludes index
520			_a"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--
650		0	_aStrategic planning
650		0	_aConsumers _xResearch _920795
650		0	_aNew products
700	1		_aOsterwalder, Alexander, _919105
700	1		_aSmith, Alan, _edesigner _947452
700	1		_aPapadakos, Trish _947453
830		0	_aStrategyzer series _947454
942			_2lcc _cBook
999			_c383502 _d383502