| 000 | 01643nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20220815104335.0 | ||
| 008 | 210809s2018 pau b 001 0 eng | ||
| 010 | _a 2017012411 | ||
| 020 | _a9781522529125 (hardcover) | ||
| 020 | _z9781522529132 (ebook) | ||
| 040 |
_aDLC _beng _cAPU _dSF |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5413 _b.D75 2018 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 245 | 0 | 0 |
_aDriving green consumerism through strategic sustainability marketing / _cFarzana Quoquab, Ramayah Thurasamy, Jihad Mohammad. |
| 260 |
_aHershey, PA : _bIGI Global, Disseminator of Knowledge, _cc2018. |
||
| 300 |
_axx, 301 pages ; _c29 cm. |
||
| 490 | 0 | _aA volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book Series | |
| 504 | _aIncludes bibliographical references (pages 251-293) and index. | ||
| 520 | _a"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"-- | ||
| 650 | 0 | _aGreen marketing. | |
| 650 | 0 |
_aConsumer behavior _xEnvironmental aspects. _947459 |
|
| 650 | 0 |
_aEnvironmentalism. _930051 |
|
| 650 | 0 |
_aConsumption (Economics) _xEnvironmental aspects. _929222 |
|
| 700 | 1 |
_aQuoquab, Farzana, _d1978- _eeditor. _947460 |
|
| 700 | 1 |
_aThurasamy, Ramayah, _d1964- _eeditor. _947461 |
|
| 700 | 1 |
_aMohammad, Jihad, _d1970- _eeditor. _947462 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c383504 _d383504 |
||