000 02152nam a22003737a 4500
003 APU
005 20220817102000.0
008 210811c20179999qucuu o b 0 2eng d
020 _a9781989014004
020 _a1989014003
035 _a(OCoLC)1021852538
040 _aCOF
_beng
_cAPU
_dSF
050 4 _aP91.3
_b.M44 2017
245 0 0 _aMedia innovation and entrepreneurship /
_cedited by Michelle Ferrier & Elizabeth Mays
260 _a[Montreal, Quebec] :
_bRebus Community,
_cc2017.
300 _a358 pages :
_bchiefly color illustrations
_c28 cm.
490 1 _aOpen textbook library
504 _aIncludes bibliographical references
505 0 _aDeveloping the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
520 _a"This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library
650 0 _aMass media
_vTextbooks.
_947501
650 0 _aDigital media
_vTextbooks.
_947502
650 0 _aLiteracy
_vTextbooks.
_947503
650 0 _aDigital communications
_vTextbooks.
_947504
650 0 _aCommunication and technology
_vTextbooks.
_947505
650 0 _aMultimedia communications
_vTextbooks.
_947506
650 0 _aEntrepreneurship
_vTextbooks.
_947507
650 0 _aJournalism
_vTextbooks.
_947508
655 7 _aTextbooks.
_2lcgft
655 7 _aTextbooks.
_2fast
_947509
700 1 _aFerrier, Michelle
_947510
700 1 _aMays, Elizabeth.
_947511
942 _2lcc
_cBook
999 _c383523
_d383523