| 000 | 01048nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20220817104606.0 | ||
| 008 | 210811s2009 nyua b 000 0 eng d | ||
| 020 | _a9780765617910 (paperback) | ||
| 020 | _a0765617919 (paperback) | ||
| 040 |
_aBTCTA _cAPU _dSF _beng |
||
| 050 | 1 | 4 |
_aHF5415.1255 _b.F73 2015 |
| 100 |
_aFranzen, Giep. _947514 |
||
| 245 | 0 | 4 |
_aThe science and art of branding / _cGiep Franzen and Sandra Moriarty. |
| 260 |
_aAbingdon, Oxon ; New York, N.Y. : _bRoutledge, _cc2015. |
||
| 300 |
_axii, 575 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. 529-554) and index. | ||
| 505 | 0 | _aThe nature of brands -- Brant strategy development: the company perspective -- Brand strategy meets brand perception -- Brand equity: expansion and integration. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aSocial values. _947515 |
|
| 650 | 0 |
_aBranding (Marketing) _xManagement _vCase studies. _947516 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c383526 _d383526 |
||