| 000 | 01074nam a22003257a 4500 | ||
|---|---|---|---|
| 003 | APU | ||
| 005 | 20220817105147.0 | ||
| 008 | 210811s2018 enk b 001 0 eng d | ||
| 020 | _a9780198797807 (paperback) | ||
| 035 | _a(OCoLC)on1048892201 | ||
| 040 |
_aSITPL _beng _cAPU _dSF |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5415.15 _b.E43 2018 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 | _aElliott, Richard H., | |
| 245 | 1 | 0 |
_aStrategic brand management / _cRichard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. |
| 250 | _a4th edition. | ||
| 260 |
_aOxford, United Kingdom ; New York, NY : _bOxford University Press, _cc2018. |
||
| 300 |
_axi, 354 pages ; _c25 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBrand name products. _2fast _947517 |
|
| 650 | 7 |
_aProduct management. _2fast _947518 |
|
| 650 | 7 |
_aStrategic planning. _2fast _947519 |
|
| 700 | 1 | _aPercy, Larry, | |
| 700 | 1 |
_aPervan, Simon, _929376 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c383527 _d383527 |
||