000 02330nam a22003857a 4500
003 APU
005 20220818180302.0
008 210812s2019 nyua e 001 0 eng d
016 7 _a019352270
_2Uk
020 _a0062856626 (hardcover)
020 _a9780062856623 (hardcover)
040 _aTOH
_beng
_cAPU
_dSF
042 _alccopycat
050 0 0 _aHD58.8
_b.B76 2019
082 0 4 _a658.4/063
_223
100 1 _aBrown, Tim
_c(Writer on industrial design),
_947563
245 1 0 _aChange by design :
_bhow design thinking transforms organizations and inspires innovation /
_cTim Brown with Barry Katz.
250 _aRevised and updated edition.
260 _aNew York, NY :
_bHarperBusiness,
_cc2019.
300 _aviii, 294 pages :
_billustrations ;
_c24 cm
500 _aIncludes index.
504 _aIncludes index.
505 0 _aReintroduction -- Introduction: the power of design thinking -- Part I. What is design thinking? Getting under your skin, or How design thinking is about more than style ; Converting need into demand, or Putting people first ; A mental matrix, or "These people have no process!" ; Building to think, or The power of prototyping ; Returning to the surface, or The design of experiences ; Spreading the message, or The importance of storytelling -- Part II. Where do we go from here? Design thinking meets the corporation, or Teaching to fish ; The new social contract, or We're all in this togeter ; Design activism, or Inspiring solutions with global potential ; Designing tomorrow-today ; Redesigning design.
520 _aThe subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
650 0 _aOrganizational change.
650 0 _aReengineering (Management)
_94614
650 0 _aCorporate reorganizations.
_97036
650 0 _aIndustrial design.
650 7 _aCorporate reorganizations.
_2fast
_97036
650 7 _aIndustrial design.
_2fast
_947564
650 7 _aOrganizational change.
_2fast
_947565
650 7 _aReengineering (Management)
_2fast
_94614
700 1 _aKatz, Barry,
_947566
942 _2lcc
_cBook
999 _c383544
_d383544