000 03083nam a22004697a 4500
001 on1228897119
003 APU
005 20230201192033.0
007 cr |||||||||||
008 170628s2018 caua ob 001 0 eng d
010 _a 2017947189
020 _a9781526448255
020 _a9781526448231 (electronic book)
020 _a1526448254
020 _z9781473906525 (hardcover)
020 _a9781473906518
020 _a9781526448248
020 _a1526448246
020 _a1473906512
020 _a9781473906518
035 _a3044919
040 _aUKAHL
_beng
_cAPU
_dSF
050 4 _aP91.3
_b.K47 2018eb
082 0 4 _a302.2072
100 1 _aKerry, Matthew,
_d1969-
_948139
245 1 0 _aIntroducing media practice :
_bthe essential guide /
_cMatthew Kerry and Georgia Stone.
260 _aLos Angeles :
_bSage,
_c2018.
300 _a1 online resource
_billustrations
504 _aIncludes bibliographical references (pages 195-197) and index.
505 0 _aINTRODUCING MEDIA PRACTICE- FRONT COVER -- INTRODUCING MEDIA PRACTICE -- COPYRIGHT -- CONTENTS -- PREFACE: HOW TO USE THIS BOOK -- ACKNOWLEDGEMENTS -- INTRODUCTION: MEDIA PRACTICE, MEDIA THEORY AND EMPLOYABILITY -- CHAPTER 1- MEDIA PRACTICE AND EMPLOYABILITY: FROM PROJECT SKILLS TO REAL-WORLD SKILLS -- CHAPTER 2- MEDIA PRODUCTION TEAMS: TEAM SKILLS AND LIFE SKILLS -- CHAPTER 3- MEDIA PROJECT BRIEFS: FROM MEDIA STUDENT TO MEDIA PROFESSIONAL -- CHAPTER 4- REACHING YOUR AUDIENCE: MEDIA PRACTICE, PRODUCTION AND CONSUMPTION -- CHAPTER 5- SCRIPTING YOUR PROJECTS: IDEAS, FORMS AND GENRES
505 8 _aCHAPTER 6- DESIGNING YOUR PROJECTS: MEDIA PRACTICE AND MISE EN SCÈNE -- CHAPTER 7- CONSTRUCTING YOUR PROJECTS: THE TECHNICAL ELEMENTS OF MEDIA PRACTICE -- CHAPTER 8- ORGANISING MEDIA PRODUCTION: PRODUCTION ROLES AND ADMINISTRATION -- CHAPTER 9- EDITING YOUR PROJECTS: POST-PRODUCTION, SOUND DESIGN AND TYPOGRAPHY -- CHAPTER 10- EXHIBITION AND DISTRIBUTION: ONLINE PLATFORMS, FESTIVALS AND SCREENINGS -- CHAPTER 11- EVALUATING YOUR MEDIA PROJECTS: CRITICAL ANALYSIS AND REFLECTION ON MEDIA PROJECT WORK -- CHAPTER 12- EMPLOYABILITY AND MEDIA PRACTICE: BECOMING CAREER-READY -- GLOSSARY OF TERMS
520 _aTaking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries.
650 0 _aMass media
_xStudy and teaching.
_91951
650 0 _aCommunication
_xStudy and teaching.
_948140
650 7 _aCommunication.
_2fast
650 7 _aMass media.
_2fast
655 0 _aElectronic books.
655 4 _aElectronic books.
_948141
700 1 _aStone, Georgia,
_948142
856 4 0 _3Available in EBSCOhost.
_uhttps://login.ezproxy.apu.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3044919&site=ehost-live
_yRequires Log In to view full text.
942 _2lcc
_cE-Book
999 _c383780
_d383780