000 02827cam a2200337 i 4500
003 APU
005 20221102165614.0
008 220912s2018 enkaf b 001 0 eng d
020 _a9780857857002 (Paperback)
020 _a0857857002 (Paperback)
020 _z9780857856661 (Hardback)
020 _z0857856669 (Hardback)
020 _z9781472519177
020 _z1472519175
020 _z9781472519184
020 _z1472519183
040 _aERASA
_beng
_cAPU
_dSF
050 4 _aPN1995.9 .C56
_bR44 2018
100 1 _aRees-Roberts, Nick,
_eauthor.
_948161
245 1 0 _aFashion film :
_bart and advertising in the digital age /
_cNick Rees-Roberts.
246 3 0 _aArt and advertising in the digital age.
260 _aLondon,
_bBloomsbury Publishing,
_cc2018.
300 _axv, 220 pages, 16 unnumbered pages of plates :
_billustrations (some color) ;
_c24 cm.
504 _aIncludes bibliographical references (pages 193-205) and index.
505 2 _aIntroduction: Fashion film--the long and short of it -- Promotion: digital fashion film -- Process: documentary fashion film -- Personalities: designer fashion film -- Conclusion: The end of fashion film.
520 8 _aThe moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today's visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
650 0 _aFashion in motion pictures.
_948162
650 0 _aMotion pictures and the arts.
_948163
650 0 _aAdvertising
_xMotion pictures.
_948164
942 _2lcc
_cBook
999 _c383791
_d383791