000			02005cam a2200373 a 4500
001			12925851
003			APU
005			20150410164815.0
008			020911s2002 nyua b 001 0 eng d
010			_a 2002512025
015			_aGBA2-Y0781
020			_a0471204692 (hbk.)
020			_a9780471204695 (hbk.)
035			_a(OCoLC)ocm49395362
040			_aUKM _cUKM _dANA _dSUE _beng
042			_alccopycat
050	0	0	_aHF5415.13 _b.D47 2002
082	0	4	_a658.800285 _221 _bDEP 2002
100	1		_aDePalma, Donald A. _97916
245	1	0	_aBusiness without borders : _ba strategic guide to global marketing / _cDonald A. DePalma.
260			_aNew York : _bWiley, _cc2002.
300			_axx, 267 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.
650		0	_aMarketing _xManagement _xData processing. _97917
650		0	_aGlobalization. _91294
650		0	_aElectronic commerce. _9684
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley043/2002512025.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley036/2002512025.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/fy033/2002512025.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c3838 _d3838