000			01903cam a22003377i 4500
001			20721727
003			APU
005			20221123162006.0
008			220914s2018 enk 000 0 eng d
010			_a 2017393724
015			_aGBB8H1581 _2bnb
016	7		_a019054824 _2Uk
020			_a9780857196941
020			_a0857196944
035			_a(OCoLC)on1039315004
040			_aYDX _beng _cAPU _dSF
042			_alccopycat
050	0	0	_aHF5825 _b.F47 2018
082	0	4	_a659.144 _223
100	1		_aFisher, Glenn, _eauthor. _948189
245	1	4	_aThe art of the click : _bhow to harness the power of direct-response copywriting and make more sales / _cGlenn Fisher.
264			_aHampshire : _bHarriman House, _cc2018.
300			_axiii, 220 pages ; _c22 cm
505			_aBefore you write a word. All great copywriters start here-The importance of rote learning-Understanding your audience-Doing your research-The importance of good ideas-Writing copy. Features versus benefits-Promise, picture, proof and push-Urgent, useful, unique and ultra-specific-Writing headlines-Grabbing and holding the reader's attention-Salutations, fellow copywriter-The importance of narrative-The paradox of testimonials-Making an offer-If in doubt, cut it out-Time management tips for writing copy-Sell, or share?-The interviews. The king of research-The million dollar man-A friend from down under-Psst ... one more thing
520			_a"In this entertaining and highly readable guide, copyrwriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales"--Back cover.
650		0	_aAdvertising copy.
650		0	_aInternet advertising.
942			_2lcc _cBook
999			_c383803 _d383803