000			01934cam a2200409 i 4500
001			20304002
003			APU
005			20220919105808.0
008			220919t20182018nyuab b 001 0 eng d
010			_a2018932445
020			_a0789759608
020			_a9780789759603
035			_a(OCoLC)on1008877490
040			_aYDX _beng _cAPU _dSF
042			_alccopycat
050	0	0	_aHF5415.1265 _b.H46 2018
082	0	4	_a658.8/72 _223
100	1		_aHemann, Chuck, _eauthor. _937020
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]
250			_aSecond edition.
260			_a[New York] : _bPearson Education, Inc., _cc[2018].
300			_axix, 252 pages : _billustrations, map ; _c23 cm
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		0	_aSocial media.
650		0	_aMarketing _xManagement.
650		7	_aDigital media. _2fast _948218
650		7	_aInternet marketing. _2fast _948219
650		7	_aMarketing _xManagement. _2fast _948220
650		7	_aSocial media. _2fast _948221
700	1		_aBurbary, Ken, _eauthor. _937021
942			_2lcc _cBook
999			_c383812 _d383812