000			02368cam a2200325 i 4500
001			1057240622
003			APU
005			20221110095546.0
008			220919s2020 caua b 001 0 eng c
010			_a2018040418
020			_z9781544332680
020			_a9781544371740 (Paperback)
035			_a.b85975321
035			_a(OCoLC)1057240622
040			_aLBSOR/DLC _beng _cAPU _dSF
042			_apcc
049			_aOSUU
050	0	0	_aP91.3 _b.B47 2020
100	1		_aBerger, Arthur Asa, _d1933- _eauthor. _92121
245	1	0	_aMedia and communication research methods _ban introduction to qualitative and quantitative approaches / _cArthur Asa Berger
250			_aFifth edition. _bInternational student edition.
260			_aThousand Oaks, California: _bSAGE Publications, Inc., _cc2020.
300			_axix, 463 pages : _billustrations ; _c23 cm
504			_aIncludes bibliographical references and indexes
505	0		_aWhat is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports
520			_a"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
650		0	_aMass media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
942			_2lcc _cBook
999			_c383813 _d383813