| 000 | 01256cam a22003255i 4500 | ||
|---|---|---|---|
| 001 | 22146791 | ||
| 003 | APU | ||
| 005 | 20221004131709.0 | ||
| 008 | 220919s2022 cau 000 0 eng | ||
| 010 | _a2021943736 | ||
| 020 | _a9781529742183 (paperback) | ||
| 020 | _a9781529742190 (hardback) | ||
| 020 | _a9781529788518 | ||
| 040 |
_aDLC _beng _cAPU _dSF |
||
| 042 | _apcc | ||
| 050 |
_aHF5415.1255 _b.L43 2022 |
||
| 100 | 1 |
_aLeahy, Rose, _eauthor. _948223 |
|
| 245 | 1 | 0 |
_aExperiential marketing : _bintegrated theory & strategic application / _cRose Leahy, Pio Fenton, Holly Barry. |
| 260 |
_aThousand Oaks : _bSAGE Publications, _cc2022. |
||
| 300 |
_ax, 212 s. : _billustrations (black and white) ; _c25 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 520 | _a"An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns"-- | ||
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aTarget marketing. _93948 |
|
| 700 | 1 |
_aFenton, Pio, _eauthor. _948224 |
|
| 700 | 1 |
_aBarry, Holly, _eauthor. _948225 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c383815 _d383815 |
||