000			02260nam a22002297a 4500
003			APU
005			20220922142808.0
008			220922s2021 tnua 00 0 eng d
020			_a9781733553346
020			_a9781733553353
040			_aAPU _beng _cAPU _dSF
050			_aHF5386 _b.S33 2021
100	1		_aSchaefer, Mark W. _948256
245			_aCumulative advantage: _bHow to build momentum for your ideas, business and life against all odds / _cMark W. Schaefer
260			_a[Louisville, Tennessee]: _bSchaefer Marketing Solutions, _cc2021
300			_a222 pages : _billustrations ; _c22 cm.
505			_aIntroduction The Porcellian Club One small spark Acting on curiosity The seam The certainty of uncertainty Sonic boom Personal velocity Reaching out, reaching up Constancy of purpose Afterword Keep learning
520			_aAt its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day. From the author of KNOWN and Marketing Rebellion comes a guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above competitive barricades in business, in our careers, and in our lives. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that is ready to take flight. You will learn: how the initial advantage that drives momentum comes from everyday ideas; the inside secrets of creating vast awareness for your projects; how to nurture powerful connections that lead to break-through opportunities; why momentum is driven by the speed, time, and space of a seam; and how the certainty of business uncertainty can be used to your advantage
650		0	_aSuccess in business.
650		0	_aWork environment
942			_2lcc _cBook
999			_c383832 _d383832