000			01934cam a22003258i 4500
001			21717062
003			APU
005			20230904162908.0
008			200914s2021 nju b 001 0 eng
010			_a 2020041788
020			_a9781292251523 (paperback)
040			_aDLC _beng _erda _cDLC _dTY
042			_apcc
050	0	0	_aHD45 _b.T76 2021
082	0	0	_a658.5/75 _223
100	1		_aTrott, Paul, _eauthor. _98121
245	1	0	_aInnovation management and new product development / _cPaul Trott.
250			_aSeventh Edition.
300			_axxi ; 546 pages : _bColor illustration ; _c24.5 cm.
500			_aRevised edition of the author's Innovation management and new product development, 2017.
504			_aIncludes bibliographical references and index.
520			_a"It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities"--
650		0	_aTechnological innovations _xManagement.
650		0	_aIndustrial management.
650		0	_aProduct management.
776	0	8	_iOnline version: _aTrott, Paul, _tInnovation management and new product development _b7. _dHoboken : Pearson, 2021. _z9781292251547 _w(DLC) 2020041789
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c383927 _d383927