| 000 | 01385nam a2200397 i 4500 | ||
|---|---|---|---|
| 001 | 021430938 | ||
| 003 | APU | ||
| 005 | 20231003160330.0 | ||
| 008 | 181112t20192019enka b 001|0|eng|d | ||
| 015 |
_aGBB9E8199 _2bnb |
||
| 016 | 7 |
_a019388809 _2Uk |
|
| 020 | _a9781292262062 (paperback) | ||
| 020 | _a1292262060 | ||
| 035 | _a(Uk)019388809 | ||
| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dTY |
||
| 042 | _aukblcatcopy | ||
| 050 |
_aHF5823 _b.M67 2019 |
||
| 082 | 0 | 4 |
_a659.1 _223 |
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst), _eauthor. _912048 |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. |
| 246 | 1 | 0 | _aAdvertising and IMC |
| 250 |
_aEleventh edition. _bSandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. |
||
| 250 | _aGlobal edition. | ||
| 300 |
_a664 pages : _bColor illustrations ; _c28 cm. |
||
| 500 | _aIncludes Internet access. | ||
| 500 | _aIncludes ebook access. | ||
| 500 | _aPrevious edition: 2015. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aMitchell, Nancy, _d1950- _eauthor. _948631 |
|
| 700 | 1 |
_aWood, Charles _q(Charles M.), _eauthor. _948632 |
|
| 700 | 1 |
_aWells, William D., _eauthor. _948633 |
|
| 942 |
_2lcc _cBook |
||
| 999 |
_c383980 _d383980 |
||