000			02199cam a22003258i 4500
001			22026114
003			APU
005			20231020164048.0
008			210506s2022 nyu b 001 0 eng
010			_a 2021015909
020			_a9780367630362 (paperback)
040			_aDLC _beng _erda _cDLC _dTY
042			_apcc
050	0	0	_aP91.3 _b.R67 2022
082	0	0	_a302.23072/1 _223
100	1		_aRosenberry, Jack, _eauthor. _948677
245	1	0	_aApplied mass communication theory : _ba guide for media practitioners / _cJack Rosenberry and Lauren A. Vicker.
250			_aThird Edition.
300			_a299 pages : _bIllustrations ; _c25.3 cm.
500			_aRevised edition of the authors' Applied mass communication theory, 2017.
504			_aIncludes bibliographical references and index.
520			_a"Applied Mass Communication Theory: A Guide for Media Practitioners (Third Edition) connects mass media theory to the contemporary work of media professionals. The text presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. It explores and explains theories from the effects tradition and interpretive tradition from the perspective that using a theoretical framework to understand what happens in the media is essential to understanding how to craft a message. The theory discussion is accompanied by a review of quantitative and qualitative research methods. New for the third edition are expansions of the chapters on interpretive theories, qualitative methods, and media business in the Internet age. A new appendix describes the process of creating an undergraduate research project"--
650		0	_aMass media _xResearch. _91482
650		0	_aMass media _xPhilosophy. _91971
700	1		_aVicker, Lauren A., _d1953- _eauthor. _948678
776	0	8	_iOnline version: _aRosenberry, Jack. _tApplied mass communication theory _bThird edition. _dNew York, NY : Routledge, 2021 _z9781003121695 _w(DLC) 2021015910
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBook
999			_c383998 _d383998