000			01379cam a2200229 i 4500
003			APU
005			20231023175147.0
008			181101s2019 nju b 001 0 eng
020			_a9781119373155 (paperback)
040			_aDLC _beng _cDLC _erda _dTY
042			_apcc
050	0	0	_aHM1221 _b.B78 2019
245	1	0	_aPublic relations theory : _bapplication and understanding / _cedited by Brigitta R. Brunner.
250			_aFirst edition.
300			_axiii, 252 pages ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_a"Everyone uses theory, whether they realize it or not. Theory helps us to understand. It helps us to make sense of what is going on around us. Sometimes the meaning is clear. Sometimes it is not. Sometimes the meaning is shared, but sometimes it can be individual. Theory can identify patterns so we know what to expect. It can helps us to figure out how to act. Theory can also draw our attention to what is important. It can help us to predict. In other words, theory helps us to better interpret what is going on in our world"--
650		0	_aPublic relations.
700	1		_aBrunner, Brigitta R., _d1971- _eeditor. _948682
776	0	8	_iOnline version: _aBrunner, Brigitta R., 1971- author. _tPublic relations theory _bFirst Edition. _dHoboken : Wiley-Blackwell, 2019 _z9781119373131 _w(DLC) 2018052947.
942			_2lcc _cBook
999			_c384000 _d384000