| 000 | 01508cam a22003138i 4500 | ||
|---|---|---|---|
| 001 | 22789930 | ||
| 003 | APU | ||
| 005 | 20231130101255.0 | ||
| 008 | 220914s2024 nyu 001 0 eng | ||
| 010 | _a 2022043410 | ||
| 020 | _a9781266077098 (paperback) | ||
| 020 | _a126607709X (paperback) | ||
| 040 |
_aDLC _beng _erda _cDLC _dTY |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2024 |
| 082 | 0 | 0 |
_a659.1 _223/eng/20220914 |
| 100 | 1 |
_aArens, William F., _eauthor. |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cMichael F. Weigold, William F. Arens. |
| 250 | _aSeventeenth edition. | ||
| 300 |
_axxxi, 704 pages : _bColor illustrations ; _c27.5 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _a"The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"-- | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aWeigold, Michael F., _d1958- _eauthor. _99366 |
|
| 776 | 0 | 8 |
_iOnline version: _aArens, William F. _tContemporary advertising and integrated marketing communications _bSeventeenth edition. _dNew York, NY : McGraw Hill LLC, [2024] _z9781266854781 _w(DLC) 2022043411 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBook |
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| 999 |
_c384026 _d384026 |
||