000 01188cam a2200301 a 4500
001 12500784
003 APU
005 20150810110014.0
008 010813s2001 maua b 001 0 eng
010 _a 2001094701
020 _a0738204633 (pbk.)
020 _a9780738204635 (pbk.)
040 _aDLC
_cAPU
_dSM
_beng
050 0 0 _aHF5415.153
_b.C66 2001
082 0 4 _a658.575
_bCOO 2001
100 1 _aCooper, Robert G.
_q(Robert Gravlin),
_d1943-
_98107
245 1 0 _aWinning at new products :
_baccelerating the process from idea to launch /
_cRober G. Cooper.
250 _a3rd ed.
260 _aCambridge, Mass. :
_bPerseus Pub.,
_cc2001.
300 _axiii, 425 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 399-411) and index.
650 0 _aNew products.
_97345
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0833/2001094701-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0833/2001094701-d.html
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBook
999 _c3956
_d3956