000 01304cam a22003134a 4500
001 12497080
003 APU
005 20180113203414.0
008 010808s2002 ilu b 001 0 eng
010 _a 2001004758
020 _a0793148375 (pbk.)
020 _a9780793148370 (pbk.)
040 _aDLC
_cAPU
_dSM
_beng
042 _apcc
050 0 0 _aHF5415.153
_b.S77 2002
082 0 0 _a658.575
_221
_bSTR 2002
100 1 _aStrauss, Steven D.,
_d1958-
_98120
245 1 4 _aThe big idea :
_bhow business innovators get great ideas to market /
_cSteven D. Strauss.
260 _aChicago :
_bDearborn Trade Pub.,
_cc2002.
300 _ax, 229 p. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 221-222) and index.
650 0 _aNew products
_xMarketing.
_98108
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip02/2001004758.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0708/2001004758-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0739/2001004758-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cAnnual report
999 _c3965
_d3965