| 000 | 01024pam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4963798 | ||
| 003 | APU | ||
| 005 | 20150810112109.0 | ||
| 008 | 970827s1998 paua b 001 0 eng | ||
| 010 | _a 97034892 | ||
| 020 | _a0139548920 (pbk.) | ||
| 020 | _a9780139548925 (pbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHD9981.5 _b.G66 1998 |
| 082 | 0 | 0 |
_a658.802 _221 _bGON 1998 |
| 100 | 1 |
_aGonçalves, Karen P. _98135 |
|
| 245 | 1 | 0 |
_aServices marketing : _ba strategic approach / _cKaren P. Gonçalves. |
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _c1998. |
||
| 300 |
_axiii, 225 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _zUnited States _xMarketing. _98136 |
|
| 650 | 0 |
_aService industries _zUnited States _xMarketing _xCase studies. _98137 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c3972 _d3972 |
||