| 000 | 00994cam a22002898a 4500 | ||
|---|---|---|---|
| 001 | 13538483 | ||
| 003 | APU | ||
| 005 | 20150810112129.0 | ||
| 008 | 040326s2004 nyu b 001 0 eng | ||
| 010 | _a 2004047715 | ||
| 020 | _a0273625136 (pbk.) | ||
| 020 | _a9780273625131 (pbk.) | ||
| 040 |
_aDLC _beng _cAPU _dANA _dWAN |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P53 2004 |
| 082 | 0 | 0 |
_222 _a658.802 _bPIC 2004 |
| 100 | 1 |
_aPickton, David. _98146 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cDavid Pickton, Amanda Broderick. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall Fiancial Times, _cc2001. |
||
| 300 |
_axxvi, 752 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aBroderick, Amanda. _98148 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _013 |
||
| 999 |
_c3976 _d3976 |
||