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001 014792829
003 APU
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008 081024s2009 si a b 001 0 eng c
015 _aGBA8C5408
_2bnb
020 _a9789810679934 (pbk.)
020 _a9810679939 (pbk.)
035 _a(UkOxU)UkOxUb16815363
040 _aUkOxU
_beng
_cAPU
_dANA
_dWAN
042 _aukscp
050 0 0 _aHF5415.13
_b.M37 2009
082 0 0 _222
_a658.802
_bMAR 2009
245 0 0 _aMarketing management :
_ban Asian perspective /
_cPhilip Kotler ... [et al.].
250 _a5th ed.
260 _aSingapore ;
_aLondon :
_bPrentice Hall,
_cc2009.
300 _avarious p. :
_bill. ;
_c28 cm.
440 0 _aPearson one.
_98183
500 _aAuthorized adaptation of: Marketing management / Philip Kotler, Kevin Lane Keller. 13th ed. Upper Saddle River, N.J. : Prentice Hall, c2009.
500 _aPrevious ed.: 2006.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_zAsia.
_98181
650 0 _aMarketing
_zAsia
_xManagement.
_97988
690 7 _aManagement and Business Studies
_2blcoll
700 1 _aKotler, Philip.
_93038
700 1 _aKotler, Philip.
_tMarketing management.
_s13th ed.
_98182
830 0 _aPearson one
_98183
942 _2lcc
_cBook
_010
999 _c3993
_d3993