| 000 | 01083nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 3988100 | ||
| 003 | APU | ||
| 005 | 20150324135609.0 | ||
| 008 | 950622s1995 enka 001 0 eng | ||
| 010 | _a 95168950 | ||
| 020 | _a075062213X (pbk.) | ||
| 020 | _a9780750622134 (pbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M33 1995 |
| 082 | 0 | 0 |
_a658.802 _220 _bMCD 1995 |
| 100 | 1 |
_aMcDonald, Malcolm. _98189 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm H.B. McDonald. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1995. |
||
| 300 |
_axiii, 485 p. : _bill. ; _c25 cm. |
||
| 490 | 1 | _aThe marketing series. Professional development | |
| 500 | _a"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation." | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 0 |
_aMarketing _xPlanning. _98093 |
|
| 906 |
_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c3997 _d3997 |
||