| 000 | 01184cam a22003258a 4500 | ||
|---|---|---|---|
| 001 | 14622291 | ||
| 003 | APU | ||
| 005 | 20150807051503.0 | ||
| 008 | 061103s2006 nyu b 001 0 eng | ||
| 010 | _a 2006052745 | ||
| 020 | _a9780273706939 (pbk.) | ||
| 020 | _a0273706934 (pbk.) | ||
| 040 |
_aDLC _cAPU _dANA _beng |
||
| 043 | _ae------ | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P45 2006 |
| 082 | 0 | 0 |
_a658.802 _222 _bPEL 2006 |
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- _98206 |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bPrentice Hall, _c2006. |
||
| 300 |
_axviii, 610 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing _zEurope. _98207 |
|
| 650 | 0 |
_aAdvertising. _95119 |
|
| 700 | 1 |
_aGeuens, Maggie, _d1969- _98208 |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- _98209 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _07 |
||
| 999 |
_c4003 _d4003 |
||