| 000 | 01074cam a22003138a 4500 | ||
|---|---|---|---|
| 001 | 13538483 | ||
| 003 | APU | ||
| 005 | 20151224051504.0 | ||
| 008 | 040326s2004 nyu b 001 0 eng | ||
| 010 | _a 2004047715 | ||
| 020 | _a0273676458 (pbk.) | ||
| 020 | _a9780273676454 (pbk.) | ||
| 020 | _a0273676458 (CD-ROM) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.123 _b.P53 2004 |
| 082 | 0 | 0 |
_a658.802 _222 _bPIC 2004 |
| 100 | 1 |
_aPickton, David. _98146 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communications / _cDavid Pickton, Amanda Broderick. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall Fiancial Times, _c2004. |
||
| 300 |
_axxii, 761 p. : _bill. ; _c25 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aCommunication in marketing. _98147 |
|
| 700 | 1 |
_aBroderick, Amanda. _98148 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _01298 |
||
| 999 |
_c4005 _d4005 |
||