| 000 | 00916cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 55138788 | ||
| 003 | APU | ||
| 005 | 20150810114153.0 | ||
| 008 | 040409s2005 njua b 001 0 eng | ||
| 010 | _a2004040085 | ||
| 015 |
_aGBA506058 _2bnb |
||
| 020 | _a0131293729 (pbk.) | ||
| 020 | _a9780131293724 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 042 | _apcc | ||
| 050 |
_aHF5415.13 _b.B47 2005 |
||
| 082 | 0 | 0 |
_a658.8 _222 _bBES 2005 |
| 100 | 1 |
_aBest, Roger J. _98219 |
|
| 245 | 1 | 0 |
_aMarket-based management : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2005. |
||
| 300 |
_axxii, 506 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 650 | 4 |
_aAdministración de mercadeo. _98220 |
|
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c4011 _d4011 |
||