000 00828cam a2200265 a 4500
001 ocn754105628
003 APU
005 20150324170033.0
008 110909s2013 njua b 001 0 eng
010 _a2011037795
020 _a0132848163 (pbk.)
020 _a9780132848169 (pbk.)
035 _a(OCoLC)754105628
040 _aDLC
_cAPU
_dSM
_beng
050 0 0 _aHF5415.13
_b.B47 2013
082 0 4 _a658.8
_bBES 2013
100 1 _aBest, Roger J.
_98219
245 1 0 _aMarket-based management :
_bstrategies for growing customer value and profitability /
_cRoger J. Best.
250 _a6th ed.
260 _aUpper Saddle River, N.J. :
_bPearson,
_cc2013.
300 _a576 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
_97276
942 _2lcc
_cBook
_02
999 _c4017
_d4017