| 000 | 01241cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12512707 | ||
| 003 | APU | ||
| 005 | 20150810114137.0 | ||
| 008 | 010824s2002 nyua b 001 0 eng | ||
| 010 | _a 2001044761 | ||
| 020 | _a0071372229 (hbk.) | ||
| 020 | _a9780071372220 (hbk.) | ||
| 040 |
_aDLC _cDLC _dANA _beng |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P37 2002 |
| 082 | 0 | 0 |
_a658.81 _221 _bPAR 2002 |
| 100 | 1 |
_aParry, Mark E. _q(Mark Edward), _d1957- _98232 |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_aix, 275 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill executive MBA series _95874 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2001044761.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh024/2001044761.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _01 |
||
| 999 |
_c4024 _d4024 |
||