| 000 | 01353pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 3070144 | ||
| 003 | APU | ||
| 005 | 20151210051503.0 | ||
| 008 | 970416s1998 mauab b 001 0 eng | ||
| 010 | _a 97013807 | ||
| 020 | _a9780071152259 (pbk.) | ||
| 020 | _a0071152253 (pbk.) | ||
| 040 |
_aDLC _cAPU _dSM _beng |
||
| 050 | 0 | 0 |
_aHF5415 _b.C48 1998 |
| 082 | 0 | 0 |
_a658.8 _221 _bCHU 1998 |
| 100 | 1 |
_aChurchill, Gilbert A. _98244 |
|
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _cc1998. |
||
| 300 |
_axxiv, 630 p. : _bcol. ill., maps ; _c29 cm. |
||
| 440 | 0 |
_aIrwin series in marketing _98245 |
|
| 504 | _aIncludes bibliographical references (p. [587]-605) and indexes. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 700 | 1 |
_aPeter, J. Paul. _98246 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/97013807.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/97013807.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBook _01 |
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| 999 |
_c4029 _d4029 |
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