| 000 | 00941pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 014590394 | ||
| 003 | APU | ||
| 005 | 20150616051503.0 | ||
| 008 | 080409s2008 ne a b 001 0 eng d | ||
| 015 |
_aGBA857546 _2bnb |
||
| 020 | _a9780750686334 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cAPU _dSM |
||
| 042 | _aukblcatcopy | ||
| 050 | 1 | 4 |
_aHF5415.55 _b.G86 2008 |
| 082 | 0 | 4 |
_a658.8 _222 _bGUM 2008 |
| 100 | 1 |
_aGummesson, Evert, _d1936- _98284 |
|
| 245 | 1 | 0 |
_aTotal relationship marketing / _cEvert Gummesson. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam ; _aOxford : _bButterworth-Heinemann, _c2008. |
||
| 300 |
_axiv. 376 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2002. | ||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aRelationship marketing. _98262 |
|
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 942 |
_2lcc _cBook _06 |
||
| 999 |
_c4046 _d4046 |
||