| 000 | 00983cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 17449584 | ||
| 003 | APU | ||
| 005 | 20150318110801.0 | ||
| 008 | 120831s2012 enka b 001 0 eng | ||
| 010 | _a 2012406431 | ||
| 020 | _a9780199576746 (hbk.) | ||
| 040 |
_aDLC _cAPU _beng _dSM |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.I57 2011 |
| 082 | 0 | 4 |
_a658.8 _bINS 2011 |
| 245 | 0 | 0 |
_aInside marketing : _bpractices, ideologies, devices / _cedited by Detlev Zwick and Julien Cayla. |
| 260 |
_aOxford : _bOxford University Press, _c2012. |
||
| 300 |
_axi, 357 p. : _bill. ; _c24 cm. |
||
| 500 | _aOriginally published: 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _9878 |
|
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 700 | 1 |
_aZwick, Detlev. _98295 |
|
| 700 | 1 |
_aCayla, Julien. _98296 |
|
| 906 |
_a7 _bcbc _corigres _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBook |
||
| 999 |
_c4050 _d4050 |
||