| 000 | 00835cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | um769484 | ||
| 003 | APU | ||
| 005 | 20150810120124.0 | ||
| 008 | 060424s2007 maua b 001 0 eng | ||
| 020 | _a9780071244176 (pbk.) | ||
| 020 | _a0071244174 (pbk.) | ||
| 035 | _a(OCoLC)ocn300404206 | ||
| 040 |
_aUM _beng _cAPU _dANA _dWAN |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.A47 2007 |
| 082 | 0 | 0 |
_222 _a658.8101 _bALS 2007 |
| 100 | 1 |
_aAlsem, Karel Jan. _98297 |
|
| 245 | 0 | 0 |
_aStrategic marketing : _ban applied perspective / _cKarel Jan Alsem. |
| 260 |
_aBoston : _bMcGraw-Hill, _cc2007. |
||
| 300 |
_axi, 324 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _97276 |
|
| 942 |
_2lcc _cBook _02 |
||
| 999 |
_c4051 _d4051 |
||