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| 003 | APU | ||
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| 007 | co cgunnnauuau | ||
| 008 | 130410s2001 enk 000 0 eng d | ||
| 020 | _a0077096134 (pbk.) | ||
| 020 | _a9780077096137 (pbk.) | ||
| 040 |
_aCLONE _cAPU _beng _dSM |
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_aHF5415 _b.J63 2001 |
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_a658.8 _bJOB 2001 |
| 100 | 1 |
_aJobber, David. _98308 |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing / _cDavid Jobber. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon : _bMcGraw-Hill, _c2001. |
||
| 300 |
_axxiv, 823 p. : _bill. (chiefly col.) ; _c27 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 538 | _aSystem requirements for accompanying CD-ROM: IBM PC or compatible with Web browsing facilities. | ||
| 650 | 0 |
_aMarketing _zEurope _vCase studies. _98309 |
|
| 942 |
_2lcc _cBook _05 |
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| 999 |
_c4056 _d4056 |
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